LifeWorks • 2022
Sales brochure
BRIEF:
Design a sales brochure for LifeWorks portraying them as a global, people focused provider of Mental Health Services. This brochure was a key exploration of the brand expansion and refinement project I had just carried out for LifeWorks - building on and strengthening the visual expression of the brand.
As part of this brochure I created infographics for each market to explain the nuances of the mental health issues their working populations faced to help establish the need for the product.
I also utilised photography of real LifeWorks employees to ensure an authentic feel.
“Sophie’s work is visually compelling and strategically aligned with business objectives, ensuring that each project effectively communicates the intended message to the target audience.”
— Laura Wolks, Director, Marketing EMEA & APAC, LifeWorks | Client for this project
