branding evolution

NurseBuddy, a Finnish-based company on a mission to reinvent homecare through smart, innovative technology, asked me to help refresh their brand.

They were keen to integrate a Scandinavian vibe into the branding to represent their Norwegian roots. I selected some key shapes from Scandinavian folk art which would hint at their heritage but would suit a modern tech brand. I combined these as block colour shapes and image containers to create a look for the brand which they could use across all design assets.